A proposal for company market expansion scheduled for completion by Research Paper

A proposal for company market expansion scheduled for completion by 2023 - Research Paper Example It is an American company with its headquarters in Stamford. The company offers both hotel and leisure services. Some of the properties owned by the company include spas, resorts, vacation properties and hotels. More over, the corporation owns and operates franchises (Great Britain & British Oversees Trade Board, 2004). Background information of the Starwood Hotel and Resorts Starwood Hotel is an effusive incorporated owner, worker and franchisor of hotels. The company was initially established by the real estate investment firm called Starwood Capital. The intention of the formation was to take advantage of the tax break. Frits Van Paasschen is the current CEO. The Starwood Hotel and Resort Company have a chain of brands spread across the globe. They include Westin, Sheraton, W Hotels, St. Regis, Le Meridien, Aloft and Element. The company has over 1,134 properties in over 100 nations (Gibler, Gibler, & Anderson, 2010). Moreover, it has a global employee capacity of 154,000. Starwoo d enjoys massive marketing and customer retention through its program â€Å"Starwood Preferred Guest†. The program allows members to redeem points for services offered such as room stay and flights. It is imperative to note that the luxury hotels and resorts incorporated in the Starwood Company offer unique and authentic experiences that evoke lasting memories. Moreover, for any global voyager, the collection offers an entrance to the world’s most exhilarating and attractive destinations (Gibler, Gibler, & Anderson, 2010). The luxury hotels and resorts have exceptional and cherished appearance of the location, native charms and treasures. Starwood hotels and Resort Company embrace cultural diversity. This is the sole reason as to why it has extensively established across the globe. The company sustains an associate and clientele base as diverse as the globe’s population. The diverse brands spread all over the world give Starwood a distinctive cultural identity w hich accommodates diversity. This trend of operation embraced by the company’s management as created distinctive appeal in the global market. It is factual that, expanding the operations of the company to the United Arab Emirates may not be faced by cultural based complication (Hudson, 2010). This practice has enhanced the company’s objective of inclusion of people of all races with diverse political, economic and social backgrounds. Indeed, the culture of diversity in Starwood Hotels & Resorts, Inc. is further enhanced by unique blending and mining of the associates’ talents from across the globe. The top management commitment to ensure cultural diversity is enhanced in a shared responsibility with the chain of associates spread globally. According to the company’s interests, the Starwood intends to reduce the socio-cultural gap among the employees drawn from across the globe. This kind of integration satisfies the company’s values of internationa l cooperation and amalgamation (Hudson, 2010). This practice remains the key motivation to the success of the numerous centers of the company located all over the globe. Literature review The new market in the United Arab Emirates The extent and enormity of how much the UAE has developed in nature, predominantly in the last decade, is exemplary, even beyond the international standards. This tremendous expansion in political, social and economic areas has put the UAE in the

Miller said the Crucible Essay Example for Free

Miller said the Crucible Essay Miller emphasizes this by using short sentences with many pauses. The silence creates pathos for the characters from the audience. There is also a lot of questioning which reflects conflict and how the characters are helpless like a small child. This emotional togetherness of the Proctors contrasts greatly with their conflict with each other on pages 41-45: A sense of their separation arises p42. When the Proctors were together being able to live physically and sexually together they were separate but now they are about to be ripped apart they are emotionally together. Elizabeth speaks the last words of the play about John. This shows how their conflict has finally been resolved. This contrasts with the dramatic devices used in the next part of the scene after they begin to speak about Johns confession and when Hathorne comes in. This next part uses pauses and questioning as well to convey an interrogative atmosphere. It is no longer a personal scene- this part shows the community side to the play. There is a sharp conflict between the individual and the community in this scene but it is concentrated more on in the rest of the play. Another main theme in The Crucible is that of the conflict between innocence and experience/guilt. On page 110 Elizabeth says out in the open that it were a cold house I kept. This tells the audience that Elizabeth was frigid in her relationship with John. This has been hinted at throughout Elizabeth and Johns conversations and especially in Act 2 p42 its winter in this house yet as John says. Even though this is used by Elizabeth to show that she is guilty it tells the audience she is in fact innocent. To all appearances, and how most of the other characters perceive Elizabeth and Abigail, Elizabeth is the guilty one and Abigail is the innocent. They see Abigail as a child and a virgin who is pure sexually, morally and religiously whereas the audience, John, Elizabeth and Hale know better. The majority of characters see Elizabeth as the older, more sexually and sinfully experienced. Salem societys religious outlook fogs their judgement and they assume that the woman who they perceive as sexually innocent is also legally innocent. As we see they are wrong in both respects: John has committed adultery with Abigail who is the experienced and guilty one. William Blake This play is about the individual vs. the community. It shows the world what can happen if an individual speaks up for his/herself and acts on his/her personal beliefs. If one is not on the side of the community one is estranged from the community and rejected. In extreme circumstances, such as in this play, one can be put to death. Hale says (p116) that it is pride, it is vanity to create conflict with the community when you know you will be punished for doing so. Personally I think, I believe Arthur Miller thinks and the character of John Proctor thinks, that Hale is wrong. He suggests that it is wrong when he says it is vanity. Miller tries to show that John is a mostly upright character and died for a good cause. Miller believes this conflict between the individual and the community is right when the community is repressive and punishing. The word sibilance in the stage directions (p106) at the beginning of this scene means hissing and actually makes a hissing sound when articulated properly. The sibilance at the beginning of this scene shows the conflict between Elizabeths inner emotions and the emotions of the other characters in the scene. This sound breaks the silence when John comes in. I think it sets the scene for the last part of the play because Elizabeth Proctor is very docile and defeated at this last part of the play and Johns feet on the ground sounds like an animal hissing in fright. I think that at this point Elizabeth is hissing inside and this is the expression of her inside emotions. It is later confirmed that she is very scared for Johns life and her own and terrified about the whole situation as she is later in terror, weeping. This is caused because of the Proctors earlier conflict being resolved. This sibilance could alternatively be interpreted as Johns defiance against the court officials and jailers because as we see when Parris feebly offers, a cup of cider, Mr Proctor, he has nothing but contempt for them. The themes in this scene relate to the play as a whole. The theme of truth and lies and its resultant effect upon justice and injustice runs throughout the play. It begins on a simple level in Act One then as the play develops the situation gets more serious. The yellow bird the afflicted girls see could symbolise lying because the colour yellow is often linked with this conflict. This conflict continues all through the play and is resolved at the end when John Proctor and Rebecca Nurse hang because they are on the side of truth. In a way one could say that justice is defeated and destroyed at the end of the play because of all the characters those who stand up for truth and real justice, not Salem justice, are hanged. In my opinion justice wins this conflict because Proctor doesnt give in to lying at the very end. Although, he may be in part considering his and his familys reputation, his behaviour can also be likened to that of a saint after all; it is reminiscent of the early Christian martyrs. The truth/lies and justice/injustice conflicts are intrinsically related not just in the play but also universally. Falsity like Abigails can invoke great injustices as we see in the play but falsity like Hales let him give his lie intended actions could bring us back to justice. In the same way truth like Johns saying he will not sign myself to lies can lead to injustice since he is hanged at the end but in this play a great number of characters would have to see the complete truth to lead the to justice. Since all the characters have some belief in God the supreme judge they all believe in truth and justice to a certain extent and that that will be give at the end. As Elizabeth says: There be no higher judge under heaven. No one except God can judge Proctor and the other people to be hanged. This essay has discussed conflict between and within various different themes, people and ideas. The Chambers Science and Technology Dictionary says that a crucible is, a refractory vessel or pot in which metals are melted. The introduction to the Heinemann version of The Crucible 1992 (Maureen Blakesley) says, John Proctor is tested in a life threatening ordeal and his death at the end rather than betrayal of his conscience shows that he too has come through the fire to be purified. I would go as far as to say that the crucible (refractory vessel) is the ordeal and events therefore the play itself: The Crucible and the whole idea of conflict can be taken from just the play title. When John finally has his transgressions and personal disbeliefs refracted he is executed. This is also symbolic to show he becomes pure suggesting he has reached paradise after being removed from the crucible. Imogen Hagarty 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Impact On Fashion Industry Marketing Essay

Impact On Fashion Industry Marketing Essay The increasing variety of choices, cheaper prices, increasing use of social media and increasing level of comfort across all age groups are changing the retail landscape with more and more users going online to purchase products. In line with this trend, Australian online shopping expenditure is predicted to be worth $26.9 billion by 2016, a growth of 14.1% (PwC). Research conducted by PwC indicates that the retail categories that will show the strongest online growth is clothing, foot wear, jewellery and fashion accessories; in short the fashion industry. With 62% of Australians owning a smart phone and 22% owning a tablet pc (PwC), use of advanced mobile devices are growing at a rapid pace. Further, research shows that 73% of smart phone users and 90% of iPhone users use their phones to access the internet (Essential research). This accessibility has given rise to mobile shopping, as research by PwC shows that of all devices used to purchase goods online in Australia, 34% was through mobile phones and 17% was through tablet pcs. Further, the same research indicated that 57% of Australian online shoppers have increased their online spending through mobile shopping in the last 12 months. Retailers are taking note of these trends; online retailers are mushrooming, while the brick and mortar businesses are building more interactive and mobile-optimized web sites, enhancing them with mobile apps, including aspects of social media such as mood boards and fashion diaries, they are trying to cater to the tech savvy customer. This phenomenon along with emerging technologies such as wave and pay has the ability to completely transform the fashion retail industry. This new trend in consumer buying behaviour poses opportunities as well as challenges to marketers to engage in innovative ways with the consumers. This will involve understating consumer needs, and understanding the importance of the rise of advanced mobile devices and its impact on the fashion industry consumers. Description Source Source Justification Impact (Key takeout) David Jones Media release on new strategic direction David Jones Ltd. David Jones is an up-market Australian department store chain founded in 1838. It currently has 37 stores located in most Australian states and territories. Identifying the evolving practises and innovations of companies in response to changing consumer behaviour. The future of retailing an insight into the Australian online shopping market PwC Australia PwC is a global professional services firm. It is the worlds largest professional services firm and the largest of the Big Four accountancy firms measured by 2011 revenues. The factors stimulating growth of Australian online retail, how consumers and technologies are evolving and key considerations for the future. Market Profile Guide for Apparel (Fashion) In Australia New Zealand Trade and Enterprise (NZTE) NZTE is New Zealands economic development and trade promotion agency. It provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. Key information and statistics on the Australian apparel industry. Research on online retailing in Australia AustraliaInstitue The Australia Institute is an independent public policy think tank based in Canberra. Since its launch in 1994, the Institute has carried out highly influential research on a broad range of economic, social and environmental issues. Key information and statistics on the Australian online retailing. Australian e-commerce Forrester Research and PayPal Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. PayPal is a secure payments system that lets people buy online without sharing their personal financial Information. PayPal has operated in Australia for 5 years. The challenges and opportunities facing Australian businesses in the online retail boom. Retail statistics and performance Textile and Clothing sector of Australia Australian Bureau of Statistics (website) A government source which provides accurate and up to date information. A comparison of online and brick and mortar apparel retailing performance The impact of search technologies MckinseyCompany MckinseyCompany is a leading research company with experience in research across many sectors. The primary sources of value from search for online retailers Critically assess one macro environmental change (socio- technological) The popularity of new mobile devices How will it effect consumer behavior mobile shopping, group shopping, customers looking for more interactive and social shopping experience How to respond to it à ¢Ã¢â€š ¬Ã‚ ¦ Strategic marketing perspective Effects on marketing in the industry Visionary Creative thinking A smart phone is a mobile phone built on a mobile computing software including more advanced computing ability and connectivity than a normal feature phone. Smart phones generally include high resolution touch screens, web browsers and high speed data access via wi-fi and mobile broadband. A tablet pc is a mobile computer, usually having a touch screen. Sales of smart phone devices are huge with 467 million units sold worldwide in 2011. With such popularity of smart phones, the smart phone industry is set to grow at a massive 19% from 2012-2016 (Market research.com).

Making a Connection in Thos Pynchons The Crying of Lot 49 Essay

Making a Connection in The Crying of Lot 49      Ã‚  Ã‚  Ã‚   For as long as I could read comprehensively, I have always believed that great writing centered around well written stories that would both provide a certain measure of unaffected pleasure, as well as challenge the readers perception of the world at large; both within and outside of the sphere of its prose. Thomas Pynchons' The Crying of Lot 49 encompasses both of those requirements; by enfolding his readers, through a variety of means, within the intricate workings of his narrative. It centers around would be heroine Oedipa Maas, a practical but somewhat restless woman, who's life is turned upside down when she discovers that she has been made executor of the estate of old flame and entrepreneur Pierce Inverarity. When she is imposed upon to travel to the fictional city of San Narcisco, where Inverarity is said to have numerous real estate holdings, in order to carry out her task, Oedipa stumbles upon a muted post horn; the first of many clues leading h er deep into the impenetrable conspiracy surrounding Trystero, an underground postal system shrouded in mystery and intrigue; opening her eyes to an alternative way of life. This post modern work of literature infuses dark humor and irony instigating a metamorphosis of intellectually challenging material; subsequently luring us, his readers who have unknowingly become a part of the conspiracy, into the methodical chaos of The Crying of Lot 49.   Ã‚  Ã‚   Well known for incorporating the basic ideas of philosophy and physics into all of his writings, Pynchon states that the "measure of the world is its entropy" (The Grim Phoenix, pg.2); an assertion that extends into the worlds he has created within th... ...te of the fact that this book accomplished its task, which I am supposing was to challenge my perceptions and reawaken some innate sense of self realization within me; to borrow the words of another, after enduring the torture of Pynchon's text for seven straight days my final assessment leads me to conclude that the covers of this book are too far apart.          Sources Cited: Plater, William M.   The Grim Phoenix:   Reconstructing Thomas Pynchon.   Bloomington:   Indiana UP, 1978 Tanner, Tony.   Thomas Pynchon.   London: Metheun, 1982.    Sources Consulted:    Johnstone, John. "Toward the Schizo-Text: Paranoia as Semiotic Regime in The Crying of Lot 49." New Essays on The Crying of Lot 49. Ed., Patrick O'Donnell. Cambridge UP, 1991. 47-78.    O'Donnell, Patrick.   Ed., New Essays on The Crying of Lot 49.. Cambridge UP, 1991.

A Christmas Carol (English Coursework)

During 1843 Charles Dickens wrote a novel ‘A Christmas Carol'. The novel was influences by the experience Charles Dickens had of the social divide of the rich and the poor during the Victorian times. Charles Dickens had a terrible childhood, his family spent several years in increasing poverty. Dickens was sent to work long hours in a blacking factory. This was because his father was imprisoned for debt in 1824. Dickens spent ten hours a day sticking labels on pots of boot blacking. His life was miserable and he was determined to improve the quality of his and those of other poor people. Crime rates increased dramatically due to poverty and destitution. The memories of these hard times haunted dickens for the rest of his life. He felt bad about the neglect of the poor. In a lot of his work he describes the issues with poverty and the social and physical conditions of Victorian London. He compares these conditions to the wealthy, luxurious lifestyles of the upper class to bring awareness of the disgusting standards of living at the lower end of society, so that everyone could be educated on this subject, he even gave public reading of his own work. London's industrial age helped the UK to become rich and successful. However, this era had affected the country physically, socially, and culturally, because of the establishment of the factory system. Many people began moving to cities in search of a secure job, this lead to a huge growth in the population. This caused there to be three times more people living in Great Britain at the end of the century than the beginning. The overcrowding resulted in conditions that were dangerous and caused an increase in crime and poverty. In London the river Thames was full of sewage and the air was full of soot and pollution. Young children and adults were forced to work 14 hours a day and were paid rock bottom wages even though they were working in life threatening conditions. The poor had no jobs, not enough food and had a low life expectancy of twenty nine. This was because most people in the bottom end of society were malnourished which was caused by starvation they also couldn't afford healthcare. However, the higher classes made increasing profits at the expense of the poor. The rich took advantage of the poor by forcing them to work long hours in life threatening conditions for little pay. The rich thought the poor were poor because they were lazy and couldn't be bothered to do anything. At the beginning of the novel the reader is immediately given a negative impression of scrooge being a stingy old man. Dickens emphasises the point by describing Scrooge with many words that all mean nearly the same: â€Å"Oh but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner! This is effective in showing the reader that his desire for money comes before anything else. It shows that his number one priority is making as much profit as possible. This makes the reader get the impression that Scrooge is extremely horrible and greedy. When Dickens uses weather to describe Scrooge he makes him sound as horrible as possible, a man who has no feelings. â€Å"External heat and cold has little influence on Scrooge. No warmth could warm, no wintry weather chill him. † Dickens suggests that no weather has an affect on him whether it's cold or hot. Scrooge is much too cold hearted to be affected by anything or anyone, no matter what time of year. Scrooge is presented as being unattractive and having no emotions. â€Å"The cold within him froze his old features,† this makes the reader think the cold from inside him has made him ugly on the outside. This description of Scrooge is made even more unpleasant when it is compared to that of Scrooges cheerful nephew. When Scrooges nephew, Fred comes to wish Scrooge a merry Christmas Scrooge replies by saying, â€Å"what reason do you have to be merry? This shows the reader that Scrooge has no respect for his nephew. It is also ironic as he thinks no poor person has anything to be merry about, But he is rich and miserable. He, like many of the rich at that time believed the poor are poor because they are lazy. When two men come to Scrooge to ask for money to give to charity he replies, â€Å"I don't make merry myself at Christmas, and I can't afford to make idle people merry. † This shows that scrooge is hard-hearted and doesn't see the poor as people but sees them as a problem. Scrooge thinks that the poor should be left to die to decrease the population as there was overcrowding in London at the time this novel was written. ‘If they would rather die' Said Scrooge, ‘they had better do it, ‘and decrease the surplus population. The miserable and gloomy mood of Scrooge is further emphasised by Dickens use of pathetic fallacy. â€Å"The fog comes pouring in at every chink and keyhole†¦ â€Å"The houses opposite were mere phantoms. † The use of pathetic fallacy creates a dull atmosphere which matches the atmosphere created by Scrooge. The use of the word ‘Phantoms' creates an even spookier atmosphere. It is almost as if what ever Scrooge is feeling he will make the same atmosphere and weather as he is feeling. In stave three Dickens describes the Market Place and the poor part of town: both give a different impression to the reader. â€Å"There were great round potbellied baskets of chest nuts, shaped like the waistcoats of jolly old gentleman,† By Dickens using this simile it makes the reader think of father Christmas because he is often described as being happy and joyful. This is effective in showing that people don't have to be rich to be joyful. This description of the market place is made even more cheerful when compared to the miserable and unpleasant, poor part of town which is shown to be a depressing and disheartening place to live. The description of the poor part of town is shown as being even more unattractive, â€Å"The people half naked, drunken, slipshod, ugly. † The comparison between the cheerful market place and the poor part of town is really important because it shows how the rich people live and how depressing the lives of poor people are. This is effective in showing people how lucky they are compared to the poor people's lifestyles. Victorian society is reflected as being greedy and non-caring and also shows the massive social divide between the rich and the poor. By the end of the novel Scrooge has completely transformed from being a bitter and miserable old sinner into a more cheerful and energetic youthful man. He used to be, â€Å"A squeezing, wrenching, clutching, covetous, old sinner! † whereas at the end of the novel he describes himself as, â€Å"I am as light as a feather. I am as happy as a school boy, I am as giddy as a drunken man. A merry Christmas to everybody! † This description of Scrooge shows that he is no longer a grumpy old man and now has changed into a much more youthful and jolly man. He no longer thinks that he is better than all poor people and that poor people can't be merry. In this section of the novel there is a lot of exclamation marks and short sentences used to show that he is peaking excitedly, this enhances the fact that he is in a happy and enthusiastic mood. This use of short sentences and exclamation marks almost makes Scrooge sound younger. In my opinion ‘A Christmas Carol' is really effective in informing the reader of the social divide between the rich and the poor during Victorian times. I think that the book would have been good at informing the rich about the appalling living standards of the poor par of town. There was no other way for the rich people to find out about this because they had never been to this part of the town. I think that Charles Dickens was trying to make everyone aware of the poverty and overcrowding the poor people were going through, he was emotionally attached because he had been through this for most of his childhood and early adulthood.

Professional Aspirations and Personal Statement

T Professional Aspirations and Personal Statement I truly believe that every individual on-this earth is called to help one another. It may be something so-simple- as to-tell a-friend that they matter when they're having a-bad day, or something huge as in dedicating your life-to tell people- that they matter. The latter is my goal. The-Christian faith has been a-passion- of mine since I was young, and now a senior in highschool I have-come- to the-condusion that the faith I have-must be shared with others.To-love when love-is needed, to care when-care is needed, to give a-sense of hope when life seems hopeless, and to-inspire when inspiration is no more. That is why I am choosing the-career of Christian Ministries. Yes, it is broad, but I believe- the-broadness to be-extremely inspiring and motivating for I can love, care, motivate, inspire, listen, teach, and-help humanity in a vast amount of ways. I believe that often- ministry is not necessarily â€Å"preaching† but just se tting themereexampleof love, For actions speak louder than words.I-am attending Azusa Pacific University next fall with a-major of Christian Ministries. I also-am considering of studying Intercultural Studies and Theatre; for theatre is a passion of mine, and-I believe- that Intercultural Studies with guide-me in my Ministry major, Azusa- is aprivate- Christian University that will give me-the education, and tools I need to-go-out a-helpothers. I also- plan on-doing mission trips in the summers, and study abroad for a semester so I can reach other cultures and countries. By the-word â€Å"reach' I mean to-simply love.I have- a passion to simply serve-other people, for I believe it to be the-most rewarding experience- on this earth. A Christian Ministries major will provide me with the-essentials needed to-go out into the world- with a sincere love-and passion for people, my goal is to serve, and I believe this major is one of the best for serving. Philanthropic Aspirations: My prof essional aspirations completely co inside' with my philanthropic aspirations for career aspirations is to increase' the well being of humankind in everyway.It is hard for me to specifically address one-humanitarian issue' for I want to impact all kinds of people- in diverseplaces; One-issue that I believe to-be increasing is the shallow idea of beauty. Women today are often driven to-make themselves on the outside lookbeautiftd; when inside they are hurting,and feel terribly insignificant and ugly, Now of days beauty is ali about the outside. The-media has a way of promoting theperf. ect hair,skin, body-type, etc in a way that women who do not have theperfect skin, hair, or body feel useless;I would like-to dedicate- my time-to showing these women the beauty inside them; beauty that doesn't come from anyone else; but a beauty that makes them who they are; I want topremote the-idea that women are-truly and-significantly beautiful the way they are. For this confidence will help many w omen with serious problems such as depression, anorexia/bulimia, lack of self confidence, and so many other problems women deal with. For by women knowing the-beauty they have they will be able-to embrace- who they are; and make-a direct impact on so many other women around them.I want to give-women the oopportunity 10 choose- a life of innerself, a life of love, hope; and happiness because- they love-who they are; I believe- that through my educational plans that I will be able to have-a direct impact on many women. For Christian Ministries is' all about people, so therefore- I . can be able to encourage- women at not only my University, hut through my church, missions; outreaches; and in everyday life. For life-should be about telling others that they matter,and let's face it women matter. And they matter not because of their outer appearance, but because of their inner goals, desires, and passions. ——